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The New Normal: Avoiding Trouble in Addiction Treatment and Behavioral Health Marketing

from BHAP

The New Normal: Avoiding Trouble in Addiction Treatment and Behavioral Health Marketing BHAP July 9, 2020 — 10:00 am - 11:00 am Pacific Over the past 24 months, the marketing landscape in addiction treatment and behavioral health has evolved steadily. Federal prosecutors have begun to enforce the Eliminating Kickbacks in Recovery Act (EKRA). Federal law enforcement has implemented new investigational strategies to combat behavioral health marketing fraud. State and local prosecutors have launched new campaigns to challenge practices they regard as fraudulent or abusive. Payors have expanded their coordination of strategies to address non-compliant marketing behaviors. The result is an emerging “New Normal” of evolving rules and practices. READ MORE

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