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In times of crisis, Gen Z embraces escapist fashion

from Sourcing Journal

In times of crisis, Gen Z embraces escapist fashion Sourcing Journal Major cities have seen an exodus of millennials during the pandemic as they escape for greener pasture, but don’t count on Gen Z to fill those vacancies any time soon. Meet Cottagecore, a Gen Z subculture that favors an aesthetic based around an idealized life on a farm. A new report by retail data analytics company Edited outlines the fundamental values and visual cues that define the lifestyle movement. Common themes include sustainability, gardens, farm animals, rural living and nature, coupled with childhood fascinations with fairies and woodland creatures that are carried into adulthood. READ MORE

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