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BATNA's got to go

from Mediate.com

BATNA's got to go Mediate.com John Lande writes, “In a recent DRLE listserv colloquy, I threatened to save for another day an extended rant about why we are so doggone attracted to using confusing jargon. That day has arrived. What’s Wrong with BATNA and All the Other ATNAs? My mania was stimulated by an exchange of listserv posts about the use of BATNA and the alphabet soup of other ATNAs.” READ MORE

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