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The pandemic is bringing a wave of new customers to both Airstream and Winnebago. In years past, Winnebago officials say, new buyers ran between 20 and 35%. This year the number has climbed to an estimated 45 to 50%, especially in the towable category. In addition to trailers, Class B vans are leading an uptick in sales, and the company’s luxury Newmar brand has experienced “some of their strongest retail and order weeks in memory,†says spokesman Sam Jefson.
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