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New University of Calgary centre set to meet challenges facing Canadian agriculture

from Canadian Cattlemen

New University of Calgary centre set to meet challenges facing Canadian agriculture Canadian Cattlemen More than a decade ago, John Simpson noticed that ranchers and farmers who didn’t adapt with the times paid dearly for it. While considering funding a project related to agriculture, Simpson became concerned with the survival of the industry due to a lack of attention to consumer demands. “Farmers and ranchers need to be aware of what the consumer wants, rather than just growing their crops and selling it and hoping for the very best,” says Simpson, who ranches west of Cochrane, AB. READ MORE

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