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To survive the future, business owners look to the past

from By Kevin Reynolds

MULTIBRIEFS EXCLUSIVE To survive the future, business owners look to the past By Kevin Reynolds The Great Recession, by all accounts, was different. It was different in the way it began, the way it ended, and the way people reacted. The current meltdown, Duke University economist Campbell Harvey says, will also be different from the 2008 recession in how the nation climbs out of it. But even in a moment where the root causes of two economic meltdowns can look so different — one from a global pandemic and the other from the housing bubble — small businesses owners are still doing everything to connect the two. Store owners and businesses who were around in 2008 are drawing on lessons from the past to apply to the present, even if economists like Harvey are adamant the big picture will be nothing alike. READ MORE

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