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With the largest percentage of homeownership and length of stay, as well as home asset value, the 55-plus market continues to drive demand for home design, remodeling and renovation services. Older homeowners are more likely to hire a professional when undertaking design and renovation projects, and they tend to spend more on average per project. With many choosing to remain in their current home, they are shifting their attention from redesign to renovations that will support their future needs.
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