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Can text message reminders lead to more women taking up cervical screening?

from Medscape (free login required)

Can text message reminders lead to more women taking up cervical screening? Medscape (free login required) Text message (SMS) reminders can help increase cervical screening participation by approximately 5%, according to the findings of a pre-press study of almost 15,000 women in the U.K. published in the journal Preventive Medicine. The results demonstrate that behavioural SMSs improve cervical screening participation, with message content playing an important role in the effect, the study authors said. Based on these findings, the NHS rolled out SMS reminders across London in late 2018 for a 6-month trial period. According to figures published by Public Health England, attendance increased by 4.8%, which is the equivalent of 13,400 more women being screened at 18 weeks. READ MORE

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