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20 years ago, the total size of ethical consumer markets in the UK was just £11.2bn.
Today the figure stands at almost four times that at £41.1bn; the growing consumer market is a great incentive for businesses to move into the sustainability space. The long-term vision is for this market growth to deliver effective change. But this can only work when sustainability is combined with government legislation, strategic business leadership and the backing of ethically switched-on consumers.
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