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Marketing goes mobile: The secret to successfully connecting with consumers

from Entrepreneur

Marketing goes mobile: The secret to successfully connecting with consumers Entrepreneur The way people consume content has fundamentally changed, and as a result, marketing is evolving at unprecedented speeds. From spending an hour reading a magazine and consuming every word and image, to spending just about two seconds per post on Instagram, people’s behavior has changed, and attention has become the most important currency. The attention economy is fast, furious, and can be perplexing for brands built on traditional marketing tactics. How does a brand keep up? How can they connect with people when their audience is so fickle and fleeting? The answer is simple: mobile marketing. READ MORE

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