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Brand altruism in the age of COVID-19: 5 marketing mistakes you should never make

from Lisa Mulcahy

MULTIBRIEFS EXCLUSIVE Brand altruism in the age of COVID-19: 5 marketing mistakes you should never make Lisa Mulcahy In the age of COVID-19, you know that many brands are attempting to "give back" to their loyal customers as a core messaging and business practice. Yet, when employed the wrong way, brand altruism can be disastrous for your reputation, not to mention a detriment to the customers you could be truly assisting. Here are five essential mistakes no brand should make when it comes to generosity during the pandemic. READ MORE

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