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SHIFT20: How are consumers thinking about plant-based eating? Mattson unveils new survey data

from Food Navigator-USA

SHIFT20: How are consumers thinking about plant-based eating? Mattson unveils new survey data Food Navigator-USA Perceived health benefits remain the No. 1 purchase driver for plant-based foods according to new consumer research from innovation consultancy Mattson, although environmental factors, taste (in the case of plant-based dairy), and the sense that "I feel better when I eat plant-based foods" are all gaining in importance. READ MORE

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