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The forced evolution of association events

from MultiView

The forced evolution of association events MultiView It was major news when Mobile World Congress announced its cancellation in February, but it was also a prelude to the long list of exhibitions, trade shows and conventions that would become casualties of the COVID-19 pandemic. An industry that had been largely focused on evolving the attendee experience of live events was confronted with a sudden alternate reality — one in which there was no such thing as live-in-person. READ MORE

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