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P&G, Walmart quietly launch All Good Diapers

from Nonwovens Industry

P&G, Walmart quietly launch All Good Diapers Nonwovens Industry Four months ago while U.S. shoppers were stockpiling items like toilet paper and disinfectant wipes as COVID-19 fears surfaced in the U.S., a few aisles down consumer goods giant Procter & Gamble quietly debuted a Walmart-exclusive brand of baby diapers called All Good. For decades P&G’s Pampers brand has been a leader in the baby diaper category, but competition has heated up over the last several years as a flood of new brands — Hello Bello, Happy Little Camper and Abby&Finn, just to name a few — have hoped to chip away at P&G’s market share and cater to a new generation of parents — the millennials. READ MORE

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