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When it comes to communicating your safety goals to an entire organization, do you know how to “tip your message� This idea of the tipping point, defined by author Malcolm Gladwell as “the moment of critical mass, the threshold, the boiling point,†can be hugely beneficial when initiating safety culture within your organization. This idea consists of identifying the three types of people in your organization who will help spread the message and launch buy-in from all departments.
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