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Gen Z resists stereotyping

from Produce Blue Book

Gen Z resists stereotyping Produce Blue Book There is a kind of paradox in talking about Generation Z (defined as people born roughly between 1995 and 2010). The whole concept of generations — baby boomers, Gen X, and millennials — implies categories and stereotypes. Yet Gen Zers resist such neat typing. Bridget Wojciak, director of nutrition for Kroger Co., says, “With constant access to endless information available since they can remember, they view themselves as multifaceted, refusing to fall into a predefined ‘box.’” READ MORE

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