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Top sign designers share thoughts on creating signs that serve as logos and local icons

from Signs of the Times

Top sign designers share thoughts on creating signs that serve as logos and local icons Signs of the Times Every sign designer knows that there are only two types of logos: the kind the customer already has, and the kind the customer still needs. The first type often comes with strict rules, PMS color requirements, sizing specifications and usage guidelines. The digital files can seem as though they were created in a clean-room lab as the result of an integrated branding study. Despite their high pedigree (and higher price), these logos often require hours of tedious file-modification before they can be transformed into a proper sign — pro bono file-modification for many designers. READ MORE

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