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Panera doesn't plan to stop at free coffee subscriptions

from QSR Magazine

Panera doesn't plan to stop at free coffee subscriptions QSR Magazine It feels years, not months, since Panera Bread unveiled one of 2020's buzziest deals in late February. The 2,200-unit chain announced customers could subscribe to unlimited coffee and tea, iced or hot, any size, for $8.99. It was an effort other restaurant chains pursued in the past, like Burger King and its $5 program, but to uneven results. Panera thought it could break through, however, for two clear reasons. READ MORE

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