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Snapchat Reports 'Worrisome' Decline in Revenue Growth, Addresses Hot Issues Like Brand Safety

from Ad Age

Snapchat Reports 'Worrisome' Decline in Revenue Growth, Addresses Hot Issues Like Brand Safety Ad Age Snapchat reported second-quarter results on Tuesday that reflected how coronavirus is affecting the digital ad market—ad revenue grew at a slower pace while brands pulled back and as other factors weighed on marketing, like the racial justice protests and the fact that entire industries shut down. Still, Snapchat executives said they saw positive signs from the platform, and they even addressed hot-button issues like the Facebook ad boycott and U.S. national security concerns around TikTok.  READ MORE

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