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One of the major advantages of leading a company that has been in business since 1866 is access to extensive history that could help navigate an uncertain here and now rather successfully. Such is the case for General Mills Chairman and CEO Jeff Harmening, who joined the company in 1994 (so he has working knowledge of the history of the place, too) and took over the cereal and baking food giant in June 2017. Amidst the COVID-19 crisis, Harmening has mined General Mills' extensive historical archives — including a review of strategies and trends during the 1918 Spanish Flu Pandemic —to suss out clues on how to approach the business today.
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