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Battle over Elsie the Cow is settled, clearing KKR's Borden path

from Bloomberg

Battle over Elsie the Cow is settled, clearing KKR's Borden path Bloomberg The soon-to-be owners of Borden Dairy Co. will fork over an additional $685,000 to keep using Elsie the Cow on its products, according to the terms of an approved settlement. Borden, which filed for bankruptcy in January, agreed to sell itself to a joint venture between KKR & Co. and Capitol Peak Partners last month. But Elsie, the big-eyed bovine that has adorned Borden products for decades, became a stumbling block when the owner of its trademark raised an objection to the sale. READ MORE

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