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What to consider before planning your back-to-school promotion

from DMA Solutions

What to consider before planning your back-to-school promotion DMA Solutions Summer is here, which means… it’s time to start thinking about going back to school. As one of the biggest promotion seasons of the year, brands have to start planning months in advance. But when you don’t even know what next week is going to look like, it can be daunting. So let’s focus on what we do know and what isn’t likely to change. READ MORE

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