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What do consumers want from online grocery? The answer is simpler than you think

from Grocery Dive

What do consumers want from online grocery? The answer is simpler than you think Grocery Dive For the past five years, we’ve heard about the looming rocket-like lift-off of online grocery usership that was coming. In 2019, it was estimated that $51.4 billion would be generated in online grocery sales by 2020. But as that deadline crept closer, it became clear that we might have been way, way off. In June 2019, IBISWorld estimated that $35.2 billion in sales was coming through online grocery channels. That’s 0.05% of total grocery sales. We continued to ask ourselves, "What would get consumers moving toward buying their groceries online?" READ MORE

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