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Floral industry and consumer studies conducted by the Society of American Florists show overwhelmingly positive Mother’s Day sales results despite a global pandemic. More than 90% of floral industry members responding to a Society of American Florists survey reported they were open for business Mother’s Day week. Seventy percent of floral industry members responding to the survey saw an increase in Mother’s Day sales — with many saying they could have sold even more flowers if they’d been able to source additional product or bring in more staff.
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