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Why sentiment matters in e-commerce now and after COVID‑19

from Digital Commerce 360

Why sentiment matters in e-commerce now and after COVID‑19 Digital Commerce 360 Boaz Grinvald writes: Today, marketers are obsessed with data and know the rank of every one of their product or service offerings. But only looking at a rank score means only understanding part of the picture and missing the nuances which stand behind that rank score. Don’t believe me? Think about your favorite movie or restaurant and describe it as if you were recommending it to a friend. Would your friend have the same understanding of the movie or restaurant if you just shared a rank score? READ MORE

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