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Amid strong perimeter growth, produce sales jumped back up

from Fresh Plaza

Amid strong perimeter growth, produce sales jumped back up Fresh Plaza During the last full week of April, grocery shopping patterns remained vastly different. Since early March, food spending has been highly elevated, trips have been shifting away from the weekend to weekdays, baskets have become bigger as shoppers seek to minimize trips and prepare more meals at home, and online engagement continues to grow. 210 Analytics, IRI and PMA partnered to understand the effect for produce in dollars and volume throughout the pandemic. READ MORE

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