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How color theory can influence your customers

from Inc.

How color theory can influence your customers Inc. There's more to color than meets the eye. Top brands leverage color theory — the science of how different colors mix, match and contrast — to shape our emotional responses and persuade us to trust certain products. This matters because some studies suggest that people subconsciously make a judgment about a product within 90 seconds — and up to 90% of that assessment is based on color alone. READ MORE

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