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One size doesn’t fit all: How clothing companies are making sure customers find their 'true fit'

from The Globe and Mail

One size doesn’t fit all: How clothing companies are making sure customers find their 'true fit' The Globe and Mail Tears aren’t unheard of in the change rooms at Swimco, the 45-year-old swimwear company that has been a summertime staple on the West Coast for decades and is starting to make inroads in Eastern Canada. But not for the reason you would expect. “I have seen customers with tears in their eyes in the fitting room because they never thought that they would feel confident wearing a bathing suit in the way that we made them feel confident,” the company’s president Jacqui Simpson says. READ MORE

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