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China's shopper behavior predicts future U.S. behavior

from Winsight Grocery Business

China's shopper behavior predicts future U.S. behavior Winsight Grocery Business The United States can look to the other parts of the world, like China, to get an idea of how consumers may react as states begin to ease stay-at-home mandates. “China is roughly 90 days ahead in the pandemic cycle, but if you chart the behaviors from the beginning to now and lay the U.S. model over the Chinese one, there is a remarkable correlation of shopper response,” said IGA CEO John Ross. READ MORE

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