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As KIND expands into new aisles, experts weigh in on when and how to platform a brand

from NOSH

As KIND expands into new aisles, experts weigh in on when and how to platform a brand NOSH Since launching with a humble fruit-and-nut bar in 2004, KIND has evolved into a “global health and wellness platform” offering over 80 snack varieties. Now the brand is taking a step further, betting its success in bars and granola can translate to a successful extension throughout the grocery store. Valued by Forbes last year at nearly $3 billion, the brand has rapidly expanded into new categories this year from confection to frozen products to snack mixes, many of these with support from minority stakeholder and candy giant Mars. The question is: how far can it go and how fast? READ MORE

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