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Bojangles and Dale Earnhardt Jr. wave the green flag, relaunch southern chain’s brand with modern look

from Yahoo!

Bojangles and Dale Earnhardt Jr. wave the green flag, relaunch southern chain’s brand with modern look Yahoo! Start your engines, Bojangles fans! Today, the chicken and biscuits restaurant chain is relaunching its beloved brand with new advertising and a refreshed logo, food packaging and in-store visuals that introduce fans to a more modern Bojangles fixated on its real Southern food and hospitality. The new advertising features the first-ever celebrity to proclaim the company’s popular rallying cry, "It’s Bo Time," using racing legend Dale Earnhardt Jr.’s familiar, friendly voice. READ MORE

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