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“How do I start with my virtual sponsorship program?†I’m going to dive deep and explain the strategic decisions you need to walk through. First and foremost, learn the platform that you’re going to be using for your virtual event. This may require you to collaborate with your meeting planning friends that are learning a whole new way of doing business. Understand the platform, know what is in place, know if you’re going to have a virtual exhibit hall option, and comb through all of the components that a sponsor or an exhibitor may have available to them.
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