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Roger Dow, president and CEO of the U.S. Travel Association insists San Antonio's best bet to win back business when fears about the pandemic subside — at least initially — is to stick to regional targets.
"People aren't going to travel again until they get some confidence," Dow told me during an exclusive interview. "It's drive market first, with regional corporations, regional meetings. Forget about people coming from Germany. Worry about that next year."
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