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Writing 'sticky' marketing copy: 15 proven methods

from Forbes

Writing 'sticky' marketing copy: 15 proven methods Forbes In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content. Well-written marketing copy is a little harder to craft, but once you make it sticky enough, your audience will remember it, even when they don't want to. Sticky content helps get your audience thinking about a product or service laterally when other things remind them of it. READ MORE

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