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How can coffee traders raise brand awareness?

from Perfect Daily Grind

How can coffee traders raise brand awareness? Perfect Daily Grind The Ethiopian Exporter's Association represents almost 100 green coffee exporters. The question is: how many of them can you name? Exporters and importers invest millions to manage the quality of their coffee as it makes its way from mill to warehouse to port to roaster. A common belief in the coffee sector is that green traders' marketing doesn't effectively represent these efforts. It's therefore essential that, where possible, coffee traders raise their brand awareness. READ MORE

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