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How to keep closing B2B deals during the pandemic

from Harvard Business Review

How to keep closing B2B deals during the pandemic Harvard Business Review COVID-19 has changed the world of B2B sales. Even if you started the year with a packed pipeline, few businesses have escaped the economic turmoil, and about 50% of B2B buyers are holding off on purchases because of the pandemic, according to McKinsey & Co. Lowering quotas, slashing forecasts and cutting marketing budgets are a must for many companies that have been disproportionately affected by the virus, particularly in industries such as automotive, travel and hospitality. READ MORE

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