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While any great journey must begin with a single step, we are in a time and place where we must actively listen and learn — or unlearn — before taking action so that when the ball does roll, it goes in the right direction. Joe Don Zetzsche, Director of Floral and Blooms for H-E-B and Chair for the Produce Marketing Association (PMA) Board of Directors, sent a letter to the Board indicating that first step is being taken in the form of a new task force to advise PMA and Center for Growing Talent on its commitment to advancing diversity and inclusion in the produce and floral communities.
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