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Wisconsin: Private labels key to Wisconsin dairy demand

from Dairy Business

Wisconsin: Private labels key to Wisconsin dairy demand Dairy Business Dairy Farmers of Wisconsin is stepping private label discussions into high gear with grocery stores and restaurants to increase dairy product market opportunities. Increasing sales of private label cheese supports dairy farmers by increasing milk volume and growing cheese sales. "Forty years ago, private grocery store labels were generic black and white and centered around value," explains Rick Findlay, VP Foodservice National Accounts for Dairy Farmers of Wisconsin. "Now, it's the antithesis of that. It is a higher quality product on the cutting edge of innovation." READ MORE

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