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The hotel as cultural diplomacy: More important than ever going forward

from Skift

The hotel as cultural diplomacy: More important than ever going forward Skift Right now, most of the world isn't traveling. But when we get back to it, every country is now in a knife fight for share of wallet. And the typical tourism and slogan-driven campaigns won't cut it. They need to go deeper in new, creative ways and use the touch points. That is, use the hotels where the guests land, rest, and spend their time, strategically. READ MORE

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