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Bold punctuation on condiment label compels consumers to stop and think

from Packaging World

Bold punctuation on condiment label compels consumers to stop and think Packaging World All-natural, U.K. condiments brand Dr Will’s has unveiled a transformation of its brand identity and packaging, with design by B&B studio. Launched in 2017 with a mission to make healthier versions of ketchup, mayonnaise, and BBQ sauce, Dr. Will’s relies on natural sugars and healthy fats to create products with zero compromise on taste — the raison d’etre of the condiments category. READ MORE

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