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Caterpillar expands online machine sales, with set pricing, further into lineup

from Equipment World

Caterpillar expands online machine sales, with set pricing, further into lineup Equipment World All U.S. Cat dealers are now offering online retail-pricing on several Cat machines throughout its lineup, the culmination of a two-year initiative the company first revealed last fall. Cat says it's offering retail pricing — which offers customers a specific, set price on a machine — through its dealers on shop.cat.com. Initially created as a compact equipment initiative, retail prices are now displayed for select machines in most of Cat's major lines. READ MORE

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