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Juncos, blackbirds, meadowlarks and other common species comprise two-thirds of the 3 billion birds lost in the last half century, a decline scientists have likened to that of the now-extinct passenger pigeon. Yet they thrive on Dusty Downey’s ranch. Downey is among 82 ranchers from Texas to the Dakotas using protocols designed by the National Audubon Society to reinvigorate grassland ecosystems to increase populations of imperiled birds. In exchange, landowners get to place a green seal on their products that, in some cases, have boosted profitability by 10%
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