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Many coffee businesses start off as simple brick-and-mortar cafes, eventually (and hopefully) working their way up to an international name with a worldwide online clientele. Coffee Circle, a 10-year-old Berlin-based company, did it backward. The company's founders, Martin Elwert, Robert Rudnick and Moritz Waldstein-Wartenberg, quietly built and established their roastery and extensive digital community from behind closed doors.
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