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'Storytelling' trend reflected in European coffee market, says Innova Market Insights

from FoodIngredientsFirst.com

'Storytelling' trend reflected in European coffee market, says Innova Market Insights FoodIngredientsFirst.com A new report from Innova Market Insights highlights the unwavering demand from European consumers’ for premium coffee varieties. Innova’s Top Ten Trend of 2020 – Storytelling: Winning With Words – is particularly evident in this market as there is value in the detail, whether it be in the coffee’s source, method of production, taste profile or intensity. READ MORE

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