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The pandemic is doing is accelerating a trend that has been evident for decades: the digital transformation of the home building industry. Many of the new business imperatives driven by COVID-19 reflect our need as an industry to meet home buyers where they are and have been for years: online, and on their schedule. Consumers have been ready to shop, buy, design, contract, and even close on a new home online for some time now. We just need to catch up.
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