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The spike in COVID-19 cases in the South and Midwest this summer is likely to impact the pattern of where dairy is sold and ultimately consumed. The number of people who were "very concerned" about COVID peaked at 67% in April and then started trending downward through the rest of spring and into early summer, according to Datassential. But as summer wore on and COVID cases came back with a vengeance in states such as Florida, Texas, Arizona and California, consumer concern ramped back up as well and re-peaked at 58% in mid-July.
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