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During the height of the COVID-19 pandemic, floriculture suppliers and supporters donated their time and efforts not only to support local growers, but to show their appreciation to workers on the front line. “These difficult times call for some extra kindness to brighten someone’s day and some extra support for local businesses. The Flower Boost Challenge encourages just that,†says Paul Di Ianni, economic development officer for the Town of Lincoln, ON.
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