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In-store meal kits are poised for a rebound

from Grocery Dive

In-store meal kits are poised for a rebound Grocery Dive Two years ago, in-store meal kits were the talk of grocers nationwide and the proverbial saviors for struggling online subscription businesses like Blue Apron. Albertsons’ high-profile acquisition of Plated brought kits to store shelves in 2018, and Kroger acquired Home Chef to help manage its in-store meal solutions. HelloFresh piloted its kits in Stop & Shop and Giant Food stores, and in early 2019, Amazon introduced its meal kits in some Whole Foods locations. Around the same time, Nielsen reported that in-store kits were driving sector growth. READ MORE

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