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Design of memorable brand experiences through multisensory packaging

from Packaging World

Design of memorable brand experiences through multisensory packaging Packaging World We engage with brands through several, if not all, our senses — that is, through the way they look, sound, feel, smell and even taste. An initial and decisive point of this relationship with human senses is …packaging, that can be seen in this context as a multi-sensory device capable of creating experiences. READ MORE

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