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How to incorporate socially distanced influencers into your new digital marketing campaigns

from By Lisa Mulcahy

MULTIBRIEFS EXCLUSIVE How to incorporate socially distanced influencers into your new digital marketing campaigns By Lisa Mulcahy A new report finds that 60% of surveyed B2B businesses are currently focusing on social media advertising due to the COVID-19 pandemic. As the world recovers from COVID-19, everything looks and feels very different. Incorporating socially distanced influencers into campaigns that reflect our new way of life may seem challenging. After all, you want your influencers to strike the right messaging tone as we proceed out of the worst of the crisis, but you also want contributions to be engaging and informative and to be seen by the right audience for your products or services. READ MORE

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